One of my goals for the spring is to get a Wholesale Catalog together to send to small boutique stores who are interested in selling my Banners, Crowns and Candles. I have had some interest in expanding my business this way for awhile, and over the winter even had a few sweet gals with shops of their own, contact me about my wholesale prices etc. A couple of have even been sweet enough to share tips themselves on what they look for from wholesalers and what types of info are helpful etc.
This week I have begun in earnest to tackle this project, and besides all the list I am making on my pink legal pads, I have also begun taking pictures of the 13 “color groups” that the banners & crowns come in (that includes the Everyday Groups and the Holiday Groups.)
I think this will be the easiest way to show potential buyers all the options, because each color grouping could be applied to almost any banner in the Storia HOME collection…
I am hoping to have this project completed by the first of May and I would love any feedback that any of you Wholesalers or Shopkeepers out there have… What has worked for you in your wholesale packets? What lessons have you learned about wholesaling? Retailers, what are you looking for most from a wholesaler? What is the standard delivery time from order to receiving? If you could give me one piece of advice what would it be?
I really would love to hear from anyone who has thoughts on this – it is going to be a learning process I am sure, but I am excited to give it a shot, and see where it takes me!